Based on the system-cybernatic approach the system of enterprise value-based management has been made in the form of a contour, oriented on an enterprise value-based management; the content and composition of management have been determined. To establish the relationship and sequence of implementation of management functions in each cycle, enterprise value-based management is united into three blocks: decisive, reforming and information control.

Scientific and methodical recommendations on benchmarking of motor transport enterprises business-processes have been offered. Its features are substantiation of the choice of enterprise-partner in benchmarking and using the method of hierarchies analysis for determination of the priority of business-processes estimation indexes and a «sample» process as an object of comparison. The enterprises-partners are chosen both from the position of enterprise-producer and from the position of consumer by balancing efforts of the enterprises and expectations of consumers concerning their activity. A «sample» process is chosen on the basis of global priority value, determined by the method of hierarchies analysis.

The methodical approach to determination of competence of motor-transport enterprise (MTE) employees which uses the methods of analysis of time expenditure has been offered. It differs from the existing ones by the way of choosing the basic competencies of the employees of each category from the general list (the system of competences) and setting their desired values considering the ponderability. The algorithm of determining competence of lawyers with the help of the method of paired comparisons is presented. The criteria for the assessment of available competencies of motor-transport enterprise drivers have been developed.

It is ascertained that the quality of service is determined by its value. The parameters of quality of motor transport service have been proven. The basic parameters which determine the consumption value of service have been marked out. The value for the consumers determined by the expert survey served as a criterion for dividing parameters into basic and secondary ones.

The present stage of containerization development has been analysed, its features, as well as distinguishing characteristics of the enterprises operating on the market of container shipping in the conditions of new economy have been revealed.

The methodological approach to estimation of motor transport enterprise image has been offered in the article. The approach is based on the groups of indexes, selected by the elements of the marketing mix. This approach, unlike the existing ones, takes into account the peculiarity of motor transport, and is based on using fuzzy sets.

The existing methods of estimation of competition intensity in the industry have been considered; their advantages and disadvantages have been determined. On the basis of it the author’s method of estimation of competition intensity in the industry has been suggested which, unlike the existing ones, allows to determine the influence of each factor and force on the generalizing competition index.

It is important for any enterprise to differentiate between its consumers, customers and clients, because each of these categories has different goals: a client should not lose the interest to the enterprise activity, a customer should not lose the desire to buy and a consumer should not lose the need for services. The basic features of the concepts «consumer», «customer» and «client» have been determined, their definitions have been specified and applied to the sphere of motor transport services.

The place of estimation of material environment perception in the process of choice of services has been determined. The algorithm of estimation of perception of material environment of service rendering has been developed. The content of elements of each channel of perception of vehicles with regard to bus passenger transportation has been determined; the estimation of its perception by users has been calculated.

The stages of the personnel marketing realization have been substantiated based on the differentiation of the two types of personnel marketing (the internal and external). It was specified that the fulfillment of works should be performed by applying the «7P” model. The process modeling is built based on the methodology IDEF0 which allows to present the personnel marketing process in the most convenient graphical way, including its main stages (such as analysis, planning, realization and control), and to map the elements of the internal and external personnel marketing complex.

The structure of an enterprise potential has been specified by the system of features (depending on the ability of enterprises to search/redistribute the effort using the resources, their origin and scope); the elements of the enterprise potential and the relationship between them have been substantiated. The proposed structure of the potential of the enterprise is based on the necessity of taking into account industrial features of the enterprise concerning the spheres of resource application.

The methodical approach to determination of integrated processes contribution in the quality of motor transport service has been worked out. It is based on identification of discrepancy of the process components with the consumers’ requirements in their «points of collision» with the motor transport enterprise. Such approach allows to analyze the processes that provide the quality of motor transport services from the consumers’ position, identify the most critical ones from the whole list and make proper decisions to achieve the goals in the field of quality.

A sequence of works on formation and realization of financial strategy at passenger bus stations has been substantiated. Its formation is offered to be carried out in three stages: assessment of possibilities of passenger bus stations financial development; development of strategic financial decisions at passenger bus stations; realization of financial strategy at passenger bus stations. The algorithm of financial strategy formation has been offered.

Methodical bases of determination of a motor transport enterprise strategic stability level, based on estimation and analysis of stability of motor-transport enterprise separate types of activity with the use of fuzzy sets theory framework, system and multicriterion approaches have been improved. The suggested methodical bases allow not only to estimate strategic stability level of a motor transport enterprise and its subsystems, but also to analyze the change of enterprise stability in dynamics over a number of years.